Journal
Learning AI marketing in public.
The 3-step reel structure I borrowed from Brené Brown.
Marketing Wisdom / 5 min read Brené Brown’s reels are not the loudest. They don’t shout. They don’t open with the screen-grabbing hook that TikTok-style content uses. But they save. Some of them save 50, 60, 80 thousand times. I spent a few weeks last spring picking apart her short videos to figure out why.…
GEO in plain English. Why ChatGPT is the new Google.
Tools & Tutorials / 8 min read Last week I asked ChatGPT to recommend a wedding photographer in Shropshire. It gave me three names. All real. All photographers I’d seen on Instagram before. None of them had asked ChatGPT to mention them. It just did. That’s what GEO is. What GEO actually is GEO stands…
I let AI write our entire email sequence. Here’s what worked.
AI Learning Journey / 6 min read I told one of our clients we’d write their next email sequence using AI only. No me at the keyboard for the actual copy. I’d write the prompts and review the output. The words on the page would be ChatGPT’s. Five emails. One real campaign. 4,200 subscribers. I…
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