Services
Six services.
All under one studio.
Social Media, Lead Generation, Email, SEO, GEO and Web Design. Done end to end. Run by people. helped with AI tools. For small businesses across the U.K.
Services Overview
- Social Media — Daily content, real engagement, posts that don’t sound like a robot wrote them.
- Email Funnels — Sequences that nurture, sell, and don’t get archived.
- SEO — Get found on Google by people ready to buy.
- GEO — Get cited by ChatGPT and the AI engines your customers now ask first.
- Web Design — Sites that load fast, look right, and convert.
- Lead Generation – end to end. Paid ads, landing pages, lead magnets, and capture flows that bring qualified buyers straight to you.
01
Social Media
Daily content that doesn’t sound like a robot wrote it. Reels, carousels, stories, captions. We run it like it’s our own page.
Most small businesses post sporadically, then disappear, then start again. The algorithm punishes that. Consistent presence is the cheapest growth lever in marketing, and the one most people give up on first.
We don’t. We build a content plan, run it daily, and refine what’s working every month. AI helps us write faster. The judgment about what to say stays human.
What you get
- Monthly content plan, mapped to your business goals
- Daily or weekly posting (you pick the cadence)
- Reels written using proven hook structures, not template noise
- Captions in your voice, not ours
- Engagement: replying, DMs, community building
- Monthly reporting with the metrics that matter (saves, shares, profile visits, leads)
Best for
Independent businesses, founders, and brands who don’t have time to post but know they should be visible. Service businesses, retail, hospitality, wellness, B2B founders.
What you can expect
First content live within 2 weeks of starting. Saves and shares typically lift 30 to 200% inside the first 90 days. We focus on the audience you actually want to reach, not vanity numbers.
02
Email Funnels
The kind of email sequences that get opened, clicked, and remembered. Welcome flows, nurture, re-engagement, abandoned cart, monthly newsletters that people actually open.
Email is still the highest-ROI channel in marketing. Most businesses underuse it. Either they send too rarely (the list goes cold), too often (people unsubscribe), or send the wrong things (no segmentation, no story, no offer).
We design sequences that respect the reader and earn the click. AI drafts. We edit. The voice stays yours.
What you get
- Audience research and segmentation strategy
- Sequence architecture (which emails, when, why)
- Copy written with AI doing the lifting and us doing the editing
- Setup in your platform (Mailchimp, ConvertKit, Klaviyo, ActiveCampaign, MailerLite)
- Automation rules and behavioural triggers
- Monthly performance reports and refinements
Best for
Businesses with a list (or about to build one) who want emails to do something other than gather dust. Ecommerce, service businesses, course creators, consultancies, B2B with a sales cycle.
What you can expect
First sequence live in 2 to 4 weeks. Open rates typically 25 to 35% on well-segmented lists. Sales attribution depends on your offer, but we benchmark and improve every month.
03
SEO
Get found on Google by people ready to buy. We pick keywords your customers actually type, fix what’s broken, and build content that earns its rankings.
SEO is slower than ads. It’s also the channel that keeps paying after the budget runs out. Most small businesses ignore it because the agencies they’d hire promise miracles in 30 days, then disappear, then ghost the report.
We work the boring fundamentals. Site speed. Page structure. Useful content answering real questions. Local listings done properly. The result is rankings that hold.
What you get
- Technical audit (speed, structure, indexability, mobile)
- Keyword strategy aligned to your services and locations
- On-page optimisation (titles, meta, internal linking, schema)
- Content roadmap (which posts to write, in what order, why)
- Local SEO if you serve a specific area (Google Business Profile, citations)
- Monthly tracking against your real keywords
Best for
Service businesses, local businesses, ecommerce brands, and anyone competing for searched-for terms. Especially good for businesses with a fixed catchment area or a clear niche.
What you can expect
Technical fixes ship in week 1 to 2. Content ranks tend to start moving in 6 to 12 weeks. Local pack rankings are usually faster, often inside 30 to 60 days. We focus on the searches that bring buyers, not just traffic.
04
GEO
A growing share of Generative Engine Optimisation. Get cited by ChatGPT, Perplexity, Google AI Overview, Claude, and the AI engines your customers now ask first.
the people who would have Googled you last year are now asking ChatGPT instead. You don’t compete on a results page anymore. You compete on whether the AI knows you exist and trusts you enough to recommend you.
GEO is what gets you into that response set. New rules. Same goal: be the answer when someone asks the right question.
What you get
- AI engine audit (where you currently appear, where competitors do)
- Question-shaped content (FAQs, answer pages, structured data)
- Schema markup setup
- Third-party mention strategy (directories, press, podcasts, communities)
- Named entity reinforcement across your web presence
- Quarterly tracking of AI citations
Best for
Businesses where customers research online before deciding. B2B services, consultancies, professional services, hospitality, wellness, anything where someone might ask ChatGPT for a recommendation.
What you can expect
Citations typically start appearing in 4 to 12 weeks. Once you’re in the response set, you tend to stay there as long as the site stays current. We track AI mentions monthly and adjust.
If you want the longer explanation of how GEO works, we wrote a plain-English breakdown in our journal: “GEO in plain English. Why ChatGPT is the new Google.”
05
Lead Generation
Lead generation, end to end. Paid ads, landing pages, lead magnets, and capture flows that bring qualified buyers straight to you.
Most small businesses spend a fortune on ads that drive traffic to a homepage that wasn’t built to convert. The leads disappear. The budget runs out. The agency blames the targeting.
We do it the other way around. Build the offer first. Then the landing page. Then the ad. Then we route every lead into a system that actually follows up. AI helps with copy variants and audience research. We make the strategic calls.
What you get
- Lead generation strategy mapped to your offer and budget
- Paid ad campaigns (Meta, LinkedIn, TikTok, Google Ads)
- Landing pages built to convert, not just look pretty
- Lead magnets, opt-ins, and downloadables that earn the email
- CRM setup and lead routing (HubSpot, Pipedrive, Notion, Sheets, whatever you use)
- Cold outreach where it fits the audience
- Weekly performance reports with cost-per-lead and qualified-lead numbers
Best for
Service businesses, B2B SaaS, consultancies, and ecommerce brands who need a steady pipeline. Especially good if you’ve tried ads before and watched the budget vanish without leads to show for it.
What you can expect
First campaign live in 2 to 3 weeks (research, build, launch). Most clients see qualified leads within the first 30 days. Cost-per-lead drops over time as we test and refine. We track everything against your CPL and CAC targets, not vanity metrics like clicks.
06
Web Design
Sites that load fast, look right, and convert. WordPress, mostly. Built clean. Optimised for speed and search from the first click.
A new website is one of the few marketing investments that compounds. Done well, it earns search rankings, makes ads cheaper, and quietly closes leads while you sleep. Done badly, it costs you customers you never knew you lost.
We build sites that don’t break in six months. No bloated page builders. No mystery code. Just a fast, clean, well-structured site that does what it’s supposed to do.
What you get
- Discovery (your business, audience, goals, what you sell)
- Site architecture and wireframes before any pixels
- Custom design in your brand
- WordPress build (Kadence or similar, no bloated plugins)
- Forms, integrations, contact flow
- Speed and SEO setup (Yoast, schema, Core Web Vitals)
- 30 days of post-launch support
Best for
Businesses replacing a tired site, launching a new offer, or starting fresh. Service businesses, small ecommerce, consultancies, founder brands.
What you can expect
Most sites ship in 4 to 8 weeks depending on scope. We’ll show you a wireframe before we touch any visuals, and a design before we write any code. No surprises.
Ready when you are
Let’s talk about your business.
Coastara Studio. Shrewsbury, Shropshire. Reply within one working day.